Build Date: Fri Oct 9 01:02:32 2026 UTC

There he goes. One of God's own prototypes. Some kind of high powered mutant never even considered for mass production. Too weird to live, and too rare to die.
-- HST

Blur Are Shite

by Tjames Madison

1999-08-06 08:39:20

The British band Mogwai has come up with a rather novel marketing scheme. Taking aim at the popular group they'll be sharing headliner status with at an upcoming British rock festival, Mogwai will be selling, at the festival, a shirt inscribed with a simple declaration -- "Blur: Are Shite".

According to Mogwai's Stuart Brathwaite, "The thing about the shirt is it's like a dictionary definition," he told the British music journal NME. "Blur: Are Shite. It's factual and if there's any legal problems about it I'll go to court as someone who has studied music so I can prove they are shite."

"We decided to proclaim our dislike of one of the weakest bands on the planet by putting out these shirts."

While the first run of t-shirts was selling out in one day, a spokesman for Blur told reporters that "It's a free country and everyone's entitled to their own opinion."

NME has invited readers to discuss the "Blur: Shite or Not Shite?" issue on its bulletin board.

Over.  End of Story.  Go home now.

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