Steve Jobs! Singing grapes! Dr. Ruth Westheimer! Angry coffee! Ready for another
surreal jumble of music and images?
Today the geek hive-mind is a-buzzing over the latest example of
flashing laughable animated images synchronized to peppy, incomprehensible tunes from
Japan. This time the pop culture icons bounce around to a crazy Japanese disco
but mostly it's just screamingly funny.
Ed Asner! A talking banana! Richard Simmons! Alanis Morrisette! And somewhere in this
fast assault of images may even be a critique of the very foundation of consumer culture.
"Prizes bring true happiness! Spend! Spend! Spend! Ohio! Hooray for vaginas!"
Every advertisement, every pop star, the whole idea of a courting people's wages with
glossy come-ons -- all become just fodder to be pulverized by a wacky Shockwave
animation. "I've got a Psycho bear! He's plush and ready!!! Only $19.99!!!" What's do
the song's lyrics mean? Who cares! In Japan the new cool thing is wearing shirts
with the single English word "Elbow". Dance! Buy! Sparkle! Glitz!
Hilarity ensues as the images attempt to translate the foreign language lyrics. "Nippon
Q que. Dog! Easy Rider! Mall!" It devolves into a rousing chorus of "Yat-TA! Yat-TA!
yat-TA, yat-TA...." And then the animation maestro grafts the phrase into slick
packaging for consumer products. Yatta Ketchup! Yatta & Shoulders! Super Yatta brothers!
A page of text within the animation tries to explain the origins of the phenomenon. Its
roots seem to trace back to last April's hitHyakugojyuuichi!!. But whatever the explanation, the animated fun is sweeping the
net! G! I! E! F! Lives! And everybody say Yatta!
And remember -- Anger Sanka to play again and again....