The British band Mogwai has come up with a rather novel marketing
scheme. Taking aim at the popular group they'll be sharing
headliner status with at an upcoming British rock festival,
Mogwai will be selling, at the festival, a shirt inscribed with
a simple declaration -- "Blur: Are Shite".
According to Mogwai's Stuart Brathwaite, "The thing about the shirt is it's like
a dictionary definition," he told the British music journal NME. "Blur: Are
Shite. It's factual and if there's any legal problems about it I'll go to court
as someone who has studied music so I can prove they are shite."
"We decided to proclaim our dislike of one of the weakest bands on the planet by
putting out these shirts."
While the first run of t-shirts was selling out in one day, a spokesman for Blur
told reporters that "It's a free country and everyone's entitled to their own
NME has invited readers to discuss the "Blur: Shite or Not Shite?" issue on its