Microsoft Figures Out How to Corner the Market on Net Advertising
2001-06-09 10:53:29
What if you could put ad links on every single web page on the Internet? What if you could sell those links to other companies, creating links back to their sites so they could sell their products? Best of all, what if you didn't have to pay a single dime to any of the webmasters carrying your ads? That's what Microsoft can do with the new Smart Tags technology that they're building into Windows XP products.
Smart Tags are a new feature of Microsoft Office XP. If you load Office XP, then according to Microsoft's web site, "Microsoft Word 2002, Microsoft Excel 2002, Microsoft Outlook 2002 (when Word is enabled as your e-mail editor) and Internet Explorer (when Office XP is installed on your computer)" will automatically start using Smart Tags.
Think of Smart Tags as your favorite word processor's "Search and Replace" feature on steroids and out of (your) control. Smart Tags look through documents, and replace "information such as names, dates, addresses, phone numbers, places, and stock symbols" with hyperlinks.
Hyperlinks to where? Other documents and other web sites. Of course you can probably modify where your Smart Tags link to, but just to be helpful, you can bet that Microsoft will include a set of default hyperlinks that they can automatically update without your interference.
This means that anytime you fire up Internet Explorer in an XP environment and start browsing the Internet, it will automatically start sticking whatever hyperlinks Microsoft wants into the web pages you're reading. Hyperlinks that were not added by the webmaster of the site, that may be irrelevant to the site, and that are not part of the site's design or desired by the site's creator.
Usually if you want to stick a link onto someone else's site, you have to pay for it. This is called "advertising." Microsoft has just figured out how to put ads on every single web page in existence, and they don't have to pay one dime to a single webmaster for all of that ad space.
T O P S T O R I E S
In 2010 Dr. Cheng-Huai Ruan discovered a way to cause a patient with an abnormal heartbeat to get back into a normal rhythm by sticking a finger up the patient's ass. (More...)
WKRP in Cincinnati aired from 1978 through 1982. Howard Hesseman played Dr. Johnny Fever, a DJ from Los Angeles who was fired from his previous job for saying the word "booger" on the air. In the show Hesseman would do some dialogue, introduce a song, and start the song. You'd hear a few notes, but never the whole song. (More...)
SF Hippies Can't Get Their Act Together
The annual 420 Hippie Hill event in Golden Gate Park, where large crowds of hippies, wannabe hippies, and hippie poseurs drape themselves in tie dye t-shirts and gather on a hill on 4/20 to smoke weed, was cancelled this year because the organizers couldn't get their act together. (More...)
Mozart to be inducted into the Rock 'n Roll Hall of Fame
Joining such hard-rocking inductees as Abba, Chet Atkins, Nat King Cole, and Neil Diamond, the Rock 'n Roll Hall of Fame is proud to induct Wolfgang Amadeus Mozart. (More...)
Gary Busey definitely involved in a hit and run accident
Gary Busey was definitely involved in a hit-and-run accident, but won't face any charges because he's rich and famous. (More...)
Gary Busey allegedly involved in Malibu hit-and-run
"Sir! You hit my car! I need your information!" the woman yelled at Gary Busey driving a battered Volvo station wagon before he sped off. (More...)
C L A S S I C P I G D O G
What the hell is going on with Sony?
Is anyone else as confused as I am with what's happening with the Sony Playstation network hack? (More...)
Paranoid Strippers & Psychotic Crack Dealers (Tales of Christmas Eve)
Christmas day, for the last 17 or so years has bored me. I find that the real fun and excitement always takes place on Christmas Eve. Every other year, it's the excitement of the metaphorical hunt instead of the kill. Otherwise, it's just plain bad craziness. (More...)
It’s election night. My wife and I are holed-up in this hotel that my political party has rented out for the evening. Outside, people are being violently beaten for whom they voted for. Is this South Africa? Perhaps we’re in Haiti or some Southern state during the 60’s. Of all the places where this sort of thing happens, it’s mind-boggling that we are in Portland, Maine. (More...)
Three Days and 25 Spocktails: A Cautionary Tale
Johnnie Royale picked me up from the dental surgery. I felt warm, safe, cradled in the anathesia's loving embrace. The pharmacy downstairs gave me a bottle of Vicodin and a few instructions: take it with food, don't mix with alcohol, don't operate heavy machinery. I put it in my pocket and we left. "Do you want to go home, or do you want to go to a bar?" asked Johnnie. (More...)
The Walken / Country Bear Conspiracy
As has been recently reported in the PDJ, Christopher Walken, evil s00per villain extraordinaire, will be appearing next month in Disney's newest release, The Country Bear Movie. Always playing some wicked and very disturbed badass in movies like Sleepy Hollow, Illuminata, The Prophecy I, II, III, Pulp Fiction, Batman Returns, The Milagro Beanfield War, A View to a Kill, The Dogs of War, Heaven's Gate, and The Deer Hunter, Walken is unsuprisingly a big favorite in the PDJ news room. (More...)
You need to make a fruity tropical drink and you have no recipe? Here's a mix recently tested by Pigdog's crack bevertology team that's made with ingredients available from most any grocery store. It tastes sweet, fruity, and is perfect for guzzling on the last hot days of summer. (More...)