The Fr-ooze pop is a hard candy sucker in the shape of a dildo. When you squeeze the base, gooey sugary goodness oozes out of the hard, rounded tip. It's currently being marketed directly to children in Singapore via television ads placed on cartoon shows.
The advertisements show young children sucking hungrily on the candy, with the message "squeeze and lick" repeated again and again.
The candy is wildly popular with kids, not so popular with their horrified parents.