Far from the refined, cultured, expensive wine drinking snobs
they like to portray themselves as, the French are actually
a nation of cheap, off the shelf wine buyers, according to the
results of a new study on wine purchasing habits.
The study, conducted by the SECODIP research firm, found that not only does the
average Frenchie prefer cheap, fortified wine over the select brands that made
their country famous, but that most Frogs are only willing to pay a dollar or
two for a bottle of wine, which means they're buying up the equivalent of
Boone's Farm or Night Train Express in droves.
The study also indicated that Frenchies everywhere are regressing into the role
of Continental rednecks at an alarming rate. Currently, 65% of French wine
consumers buy their hootch from supermarkets, compared to just 39% only nine
years ago. The average supermarket price for wine in France is 16 francs, or
just $2.50, making the American thirst for box wines like Gallo and Franzia seem
positively elitist in comparison.