PETA (No, not the People for Eating Tasty Animals, the
OTHER PETA, the one with no sense of humor), has decided
to CAVE IN to pressure from Mothers Against Drunk Drivers
and ABANDON the ABSOLUTE BEST IDEA they ever came up with.
PETA, aka "People for the Ethical Treatment of Animals," doesn't want people to
drink milk unless that milk doesn't actually come from an animal.
Soy milk. Wheat grass milk. Old mushrooms strained through a coffee filter milk.
THOSE kinds of milk are OK. Milk that comes from cows, that you might actually
ENJOY drinking, is verboten.
You can imagine just how effective an advertising campaign would be that tells
college students, "Don't drink cow milk, drink this healthy and cow-friendly SOY
MILK." OK, a few mush-heads would go for it, but most people, if you could
persuade them to even try soy milk, would spit it out as soon as it hit their
What to do? Instead of getting kids to switch from cow milk to nasty old soy
milk, PETA decided to persuade them to switch to something that college students
really, really like: BEER!
Thus was born PETA's brilliant ad campaign: "Milk Sucks. Got Beer?"
Consider these important facts (from the PETA-sponsored milksucks.com web site):
Beer has zero fat; milk is loaded with fat.
Beer has zero cholesterol; milk contains 20 mg of cholesterol in every 8-oz.
Beer doesn't contain hormones or antibiotics, while milk contains an
ever-increasing variety of the pesticides and antibiotics fed to cows, including
rBGH, the notorious growth hormone that can give guys breasts.
Beer has half a gram of fiber in every cup; milk has no fiber
Beer has only 12 mg of sodium per cup. Milk is sky-high in the stuff.
Beer has 3 grams of complex carbohydrates in a 12-oz. glass; milk has no
See? You give students an alternative to animal products, one they actually
like, then you give them lots of NIFTY FACTS to back up that choice. What's
more, if you can get those students drunk enough, PETA's other ideas start
sounding like they make a whole lot of sense!
MADD responded to PETA's campaign with a letter urging PETA to "please do the
right thing and stop asking students to drink alcohol." That was all it took.
PETA caved in to the pressure and pulled the ad campaign from college campuses.
Let PETA know how you feel! Don't take this lying down! If PETA stops this
campaign now MILLIONS of college students will lack logical and reasonable
excuses to become binge drinking, alcoholic adults. Write to PETA today at firstname.lastname@example.org and make your voice